I created a new brand identity for ABCover, the education insurance specialists
- Brand strategy
- Visual identity
- Logo design
- Brand implementation
- Marketing and communications
The custom owl marque combines a reference to the education sector with an infinity symbol to represent continuous coverage, giving the brand a distinctive visual hook while reinforcing its core offer. The identity was also extended into a 3D mascot, adding a more playful and memorable brand element across the website and supporting materials.
